Auric Lab
Brand identityEditorial typography and high-contrast imagery for a marketing consultancy for female founders, plus its She Is The Brand sub-brand.
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Logo and brand design for established women in business
Your business has grown up.
Has your brand?
Brand design for women whose business has quietly outgrown the logo they made in year one. So the right clients see you, trust you and don't flinch at your prices.
Some of the brands I've built
Before they read a word, they've already decided.
Before they read your copy. Before they check your prices. Before they look at a single review. They've glanced at your logo and made a judgement.
And here's the thing. A brand that was right when you started can be quietly wrong now. Not bad. Just a bit too "starting out" for the business you've become.
That's when people message asking "how much?" before anything else. When you hesitate before handing over a business card. When you put your prices up and feel like you need to justify it.
(Spoiler: it's not your prices. It's what's sitting next to them.)
You might be ready for a rebrand if...
Tap the ones that you secretly know are true.
0 of 5 Tap any that sound like you.
Book a free call
“What I appreciated most was that she didn't simply agree with everything I suggested...”
Priya Pancholi
Creative Director & Founder, Auric Lab
A pretty logo won't save a confusing brand. (It just makes it prettier to scroll past.)
Most designers ask what colours you like. I ask who you want to attract, what they need to feel when they land on your page, and what you want to charge them.
Twenty years in marketing means I design brands that work as hard as you do.
- On your website header.
- On a tiny Instagram icon.
- On the proposal for your biggest client yet.
Beautiful gets you noticed. Strategic gets you booked.
Laura has been exceptional to work with. She truly understood my design vision and brought it to life beautifully. What I appreciated most was that she didn't simply agree with everything I suggested, she was honest when it mattered, shared her expertise, and offered thoughtful alternative solutions. I genuinely valued her insight and guidance throughout the process. I recommend Laura if you're looking for an expert and a partner rather than just transactional services.
Priya PancholiCreative Director & Founder, Auric Lab
Brands I've built recently
Different businesses, all built to look as established as they actually are.
Your logo is one piece. These brand boards show the whole kit: colours, textures and the little details that make you recognisable everywhere you show up, not just in one place.
HD Cleaning Services
Brand + websiteA boutique identity for a deep cleaning business in Dorking and Horsham, inspired by Moroccan tiles. Rich violet, teal and forest green make it feel fresh, trustworthy and nothing like a typical cleaning brand.
See more of my website designs
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For the moments when day-to-day rushed cleans just aren't cutting it anymore
The Sleep Sisters
Brand + websiteA calm, gentle identity in sage, terracotta and soft cream that reassures tired parents from the very first glance.
See more of my website designs
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Solo Cleaners Success Academy
Brand + websiteA bright, confident brand and website for a mentor helping solo cleaners build profitable, low-stress businesses.
See more of my website designs#1A1F71#B0E0DC#F7E9E3#FFFFFF
Grow a profitable, low-stress cleaning business on your own terms.
Modern Annexe
Brand + websiteA geometric, monochrome identity that signals precision, permanence and premium.
See more of my website designs
Contemporary living spaces
More brands I've designed
Every brand has its own personality.
Tap a card to flip it and find out the thinking behind each design.
Swipe for more
Anyway. Here's what people actually say...
How it works
From first chat to the whole kit.
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Free · 15 minutes
Step 1We talk.
A free 15-minute call about your business, your clients and where you're heading. No pressure, nothing to prepare.
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Your quote
Step 2You get your quote and book your place.
I'll send you a quote based on what we talked about, with the package I'd recommend and why. Once you're happy, a 40% deposit books your place and we agree your start date. Instalment payments are available too.
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Research
Step 3I do my homework.
You fill in a short onboarding form, then we have a chat about your clients, your goals and how you want to be seen. Then I dig into your industry, your competitors and your audience.
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Concepts + feedback
Step 4You see your logo concepts.
I present your logo concepts and explain exactly why each one works. We agree a date for your feedback, then I refine your favourite until it feels completely right.
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Ready to use
Step 5You get the whole kit.
Once your logo is confirmed, I build the rest: colours, fonts, style guide and any marketing items in your package. Ready to use from day one.
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Brand projects take 2 to 3 weeks from your start date.
Book a free call
Brand packages
Three ways in.
All of them start with strategy, not a mood board.
40% deposit to book your place, 60% on final approval. Instalment payments are available too.
Need a website too? Logo, brand and website packages start from £1,600. Inner Circle members get 10% off.
Need more than a package covers, like a full identity with launch assets? That's scoped to your business, so let's talk it through. I work with business owners who are ready to invest in their brand properly, not just get something done.
Let's have a chatFAQs
Your questions, answered.
Everything people usually ask before booking their brand project. Can't see yours? Ask me on a free 15-minute call.
Book a free callWhat do I need to prepare for our first call?
Nothing at all. It's a free 15-minute call about your business, your clients and where you're heading. No pressure, and you won't be asked to have anything ready.
How long does a brand project take?
Brand projects take 2 to 3 weeks from your start date. Your start date is confirmed once your deposit is paid and your onboarding form is in, so I have everything I need to get going straight away.
Why do you start with strategy, not a mood board?
Because a brand has to work, not just look nice. Before I design anything, I want to know who you want to attract, what they need to feel when they land on your page, and what you want to charge them. Twenty years in marketing means every colour, font and shape is chosen for a reason.
How many logo designs will I see?
Essential and Elevate include 2 logo designs to choose from, and Signature includes 3. I'll explain the thinking behind each one and tell you which I'd recommend and why. Then I refine your favourite until it feels completely right.
How does feedback work?
When I send your logo designs, we agree a date for your feedback. Sticking to those dates is what keeps your project moving and finished on time. If feedback comes in later than agreed, the remaining work moves to my next available design slot, as other clients will have their time booked in after yours.
What will I actually receive?
Every package includes your wordmark logo and thumbnail logo, colour versions for light and dark backgrounds, and simple brand guidelines so you know how to use it all. Elevate adds a brand pattern and 2 branded marketing items. Signature adds 3 brand icons, 2 brand patterns and 4 branded marketing items.
How do payments work?
A 40% deposit books your place, and the remaining 60% is due when you approve your final designs. Instalment payments are available too, so just ask.
Can you design my website as well?
Yes. Logo, brand and website packages start from £1,600, and those projects usually take 2 to 4 weeks depending on what you need. We can talk through what would suit your business on your free call.
What if I need more than a package covers?
That's no problem. Bigger projects, like a full identity with launch assets, are scoped to your business, so let's have a chat and I'll put together a quote that fits.
Do Inner Circle members get a discount?
Yes. Inner Circle members get 10% off design work.
You are amazing at what you do. Let's make your brand match.
Book a free 15-minute call. Tell me where your business is going, and I'll tell you honestly what your brand needs to get there. (Sometimes it's less than you think.)
Book a free call- Free
- 15 minutes
- Nothing to prepare
Clear strategy. Strong brands. Websites that work. For established business owners who are done guessing.
